The Application of Information Technology and e-Business

A common theme in much of TEAM's work is in the application of ICT / e-business solutions to the delivery and management of tourism services by both tourism destination organisations and tourism businesses. Our approach is business orientated, with a strong focus on the needs and requirements of the customer, internal or external. The aim is to enable them to operate with maximum efficiency and effectiveness in their tourism marketing, visitor servicing and sales - and, crucially, to enable tourism organisations and businesses within the same region or country to work together on a fully networked basis.

TEAM has undertaken many projects specifically in this field and, as a result of this range of experience, we have developed methodologies, techniques, templates and benchmarks, which will enable us to undertake such work with maximum cost-effectiveness.

For the past six years, TEAM has provided advice and support on destination e-business to the World Tourism Organization. We co-authored two UNWTO publications, 'Marketing Tourism Destinations Online' (1999) and 'E-Business for Tourism - Practical Guidelines for Tourism Destinations and Businesses' (2001) and have presented at UNWTO e-business seminars in many countries throughout the world.

TEAM has also undertaken work in this field for the European Travel Commission, most importantly the operation of the 'New Media Review' - a web-based source of intelligence about the use of new media in all the major markets of the world. Also, TEAM played a major role in the programme development and delivery of two 'E-Business Academies' for the ETC, attended by the new media / e-business staff of many of Europe's national tourist offices.

Click on the link in the top navigation panel to view a complete list of TEAM’s projects or, for a list of projects relating specifically to The Application of Information Technology and e-Business work, use the link provided here.