Andrew Lloyd Hughes
Associate, Wales, UK
Andrew is a highly-experienced tourism marketing professional with over 20 years’ experience in the industry, spanning public, private and academic sectors in the UK and overseas.
He brings a breadth of experience across the tourism industry having worked extensively in tourism marketing, event management and consultancy. Andrew is both a strategist and a practitioner with valuable private sector experience working in the digital marketing agency sector specialising in tourism communications.
Core skills and qualifications
A former post graduate tourism lecturer who has gained an excellent reputation in Welsh tourism, Andrew possesses a Masters degree in tourism management with specific experience and knowledge in tourism strategy, destination branding and tourism marketing in particular.
Andrew’s overseas work includes contracts in Holland and Dubai. He also worked with TEAM in Oman on the Ministry of Tourism project providing specialist advice on the use of digital interpretation in visitor attractions.
Closer to home, he has specific expertise and knowledge of Welsh tourism issues and is fully immersed in the development and marketing of the destination at all levels. He was a member of the Wales Digital Tourism Steering Group and is also a tourism operator who successfully built and operated a small self-catering agency which he sold in 2009. Andrew is still involved as a tourism operator through Milkwood House, his 5 star luxury self-catering product in Swansea.
Andrew has developed a particular expertise in destination management and the application of digital media in contemporary destination marketing and interpretation. He became a freelance tourism consultant in 2008 mainly working in digital strategy, destination management and marketing for a range of recent clients including Visit Wales, Capital Region Tourism, Mid Wales Tourism, Powys County Council, Bridgend County Borough Council and OutSource Consulting in Dubai.