TEAM offers extensive experience in preparing and implementing tourism strategies and business plans for many types of destination. We can direct and manage destination planning projects from initiation, through strategy and action planning to implementation.
Asking three key questions – ‘Where are we now?’, ‘Where do we want to be in 5 years’ time?’ and ‘How are we going to get there?’ – the process can include desk research on markets, resources and impacts; stakeholder consultation; development workshops; action planning with key players; and implementation planning. The latter can include a combination of master-planning, feasibility studies, organisational structures, and branding and marketing. Particular sectors, such as the business tourism sector, or specific issues, such as the provision of visitor services, will often play a key part in the development of client strategies.
TEAM’s tourism consultants also have first-hand experience of restructuring destination organisations (DMOs) in places as far afield as South Africa, Canada and the UK. We have deep understanding of the tourism industry, talk the right language, understand the issues and have successfully developed new DMOs, engaging and consulting across the sector at every level.