The Application of Information Technology and e-Business

A common theme in much of TEAM's work is in the application of ICT / e-business solutions to the delivery and management of tourism services by both tourism destination organisations and tourism businesses.

Our approach is business orientated, with a strong focus on the needs and requirements of the customer, internal or external. The aim is to enable them to operate with maximum efficiency and effectiveness in their tourism marketing, visitor servicing and sales and, crucially, to enable tourism organisations and businesses within the same region or country to work together on a fully networked basis.

TEAM has provided advice and support on destination e-business to international organisations:

We co-authored two UNWTO publications, Marketing Tourism Destinations Online (1999) and e-Business for Tourism - Practical Guidelines for Tourism Destinations and Businesses (2001).
TEAM has also presented at UNWTO e-business seminars in many countries throughout the world.
We have also recently produced the Handbook on e-Marketing for Tourism Destinations for the European Travel Commission / World Tourism Organization. This publication is a single point of reference for travel and tourism professionals, and a hands-on guide to making the most out of today's online marketing opportunities.
Also for the European Travel Commission, TEAM operates the New Media Trend Watch - a web-based source of intelligence about the use of new media in all the major markets of the world.
In addition, TEAM has played a major role in the programme development and delivery of two e-Business Academies for the ETC, attended by the new media / e-business staff of many of Europe's national tourist offices.

More Information About TEAM's Work

Click on the link at the top of the page to view a complete list of TEAM’s projects or, for a list of projects relating specifically to The Application of Information Technology and e-Business work, use the link provided here.

Current and Recent Projects

TEAM has undertaken many projects specifically in this field and, as a result of this range of experience, we have developed methodologies, techniques, templates and benchmarks, which enable us to undertake such work with maximum cost-effectiveness.

Booking systems research and analysis for BIT Reiseliv, and follow-on work including summary of key findings and conclusions and dissemination project.
e-Business education and training for staff for Fáilte Ireland. Other work for Fáilte Ireland has included consultancy on e-business, including analysis of e-commerce options.
Workshop facilitation - Winning Through Innovation for Scottish Enterprise.
Research to inform future website strategy for the Yorkshire Moors and Coast Tourism Partnership. This included the provision of recommendations on its structure, navigation, content, SEO, its customer services and the way in which the site is maintained and developed.
Tourism industry connectivity project for Tourism South East, which involved research among tourism businesses to measure levels of internet and market connectivity.
DMS / online strategy and action plan for the Hampshire Tourism Partnership.
Destination Webwatch Consumer Survey, One North East. A web-based survey of consumers using the regional tourism website for the North East. The survey looked at consumer characteristics, use of the website, satisfaction levels, and the influence of the site on their decision to visit the region. This work was also carried out for TSE and NITB.
Western Australia e-commerce solution and business plan, Tourism Western Australia. TEAM undertook market research to inform the improvement of TWA online booking system.