Destination Marketing and Brand Development

TEAM offers rich resources for destinations requiring help to plan and implement their destination marketing. We make available the services of experienced practitioners who have had direct senior management responsibility for planning and implementing marketing programmes and projects at regional, sub-regional and local level. They think creatively, but are firmly grounded in the realities of the marketplace.

More specifically, our practitioner consultants have:

• Extensive experience of creating and working with partnerships of public and private sectors at every level, including those operating at the interfaces between tourism and economic development/ regeneration strategy; and between tourism and the cultural sector.
• A sound understanding of the rapidly evolving tourism marketplace.
• In-depth understanding of the implications of developments in information and communication technologies and the advent of e-business, for enhancing the efficiency and effectiveness of all aspects of tourism management and marketing.
• Knowledge of the experience of DMOs in many countries through visits to DMO offices in many parts of the world and through past or present membership of international organisations including Destination Marketing Association International, Pacific Asia Travel Association, European Cities Tourism and the International Federation for Information Technology and Tourism.

More Information on TEAM's Work

Click on the link at the top of the page to view a complete list of TEAM’s projects or, for a list of projects relating specifically to Destination Marketing and Brand Development work, use the link provided here.

Current and Recent Projects

• Tourism strategic marketing and operational planning support for the Saudi Commission for Tourism and Antiquities. Other recent projects for the SASCT include a Yanbu Northern Coastal Front Tourism Development Plan and Tourist Sites Development Study in Al-Lith Governorate - Makkah Al-Mukaramah Province.
• Cape Town Tourism Strategic and Operational Planning Support for Cape Town Tourism including the preparation of a Marketing Strategy.
• e-Marketing Strategy for the Kvarner County Tourism Office, Institute for Tourism, Zagreb, Croatia.
• Tourism Marketing Strategy, Sultanate of Oman, Ministry of Tourism.
• The production of a 'Handbook on e-Marketing for Tourism Destinations', European Travel Commission / World Tourism Organization.
• Proposals for market development of the North, West and Central London visitor economies, London Development Agency. This project aimed to identify the potential target audiences, brands, and marketing strategies required to increase profile and visitor spend in North and West London.