Destination Marketing & Brand Development

TEAM offers rich resources for destinations requiring help to plan and implement their destination marketing. We make available the services of experienced practitioners who have had direct senior management responsibility for planning and implementing marketing programmes and projects at regional, sub-regional and local level. They think creatively, but are firmly grounded in the realities of the marketplace.

More specifically, our practitioner consultants have:

• Extensive experience of creating and working with partnerships of public and private sectors at every level, including those operating at the interfaces between tourism and economic development/ regeneration strategy; and between tourism and the cultural sector.
  
  
• A sound understanding of the rapidly evolving tourism marketplace.
  
  
• In-depth understanding of the implications of developments in information and communication technologies and the advent of e-business, for enhancing the efficiency and effectiveness of all aspects of tourism management and marketing.
  
  
• Knowledge of the experience of DMOs in many countries through visits to DMO offices in many parts of the world and through past or present membership of international organisations - Destination Marketing Association International, Pacific Asia Travel Association, European Cities Tourism and the International Federation for Information Technology and Tourism.

Our approach to destination marketing embraces two of our key principles for overall tourism strategies:

• An integrated approach to product development and promotion, in the form of a limited number of major campaigns directed towards market segments that have greatest potential for the destination; supported by cross cutting programmes, addressing issues such as information management, e-business, co-ordination of print, partnership development, etc
  
  
• Getting the right market mix. The markets targeted, taken together, should enable a destination to build good, high-yield business, all year round.

Click on the link in the top navigation panel to view a complete list of TEAM’s projects or, for a list of projects relating specifically to Destination Marketing & Brand Developments work, use the link provided here.