Business Planning and Operations Management

TEAM has in-depth expertise in business planning, primarily for destination management and marketing organisations (DMOs). Of paramount importance here is the experience of many of TEAM's personnel as senior managers within DMOs. We have prepared many DMO business plans 'from the inside' and have made them work successfully in practice. We know well the challenges and the opportunities involved, particularly for those that have to generate substantial commercial income to fund their programmes.

We understand the business of managing marketing campaigns, choosing the most cost-effective routes to market, information management and multi-channel distribution, operation of information services, application of e-business across the organisation, and much more.

Our preference is for business planning work to be set within the context of a destination's tourism strategy and action plan. This then provides clear direction, aims and objectives for the DMO business plan. Our approach then involves working very closely with DMO staff and, where appropriate, with DMO stakeholders. We seek to understand what they do and how they do it, and then discuss with them the opportunities for enhancing efficiency and effectiveness.

We look at existing and potential business models and discuss these thoroughly, before determining the best solutions for the future. These then provide the basis for the budgeting, normally a detailed budget for one year, within the framework of an outline budget for four or five years.

Click on the link in the top navigation panel to view a complete list of TEAM’s projects or, for a list of projects relating specifically to Business Planning and Operations Management, use the link provided here.