Design and Management of Market Research

TEAM's experience in this field is extensive. We have undertaken research planning projects and integrated programmes of research for a wide variety of clients.

A key difference between TEAM and other research providers is the wider tourism expertise that we bring to any research project. This is an asset throughout the whole process - from the initial stages of the project (methodology design, sampling and questionnaire creation) through to the final analysis, interpretation and application of findings. Frequently our research is undertaken as part of a wider study and used to inform future strategies and developments.

Recent research projects include:

• Conference delegate research for Southport
  A face to face survey of conference delegates visiting Southport. This looked at their characteristics, activities and spend.
  
  
• N&W London market segmentation and branding
  A research project, undertaken in conjunction with Arkenford and Brandkind, that investigated potential markets for north and west London, and identified potential brands. The core output was Positioning Guides for the areas.
  
  
• DACOM Evaluation
  A three year project evaluating the impact of the Devon and Cornwall Overseas Marketing campaign. The evaluation involves a number of discrete elements including analysis of International Passenger Survey data, a web and brochure survey of consumers and a survey of participating businesses.
  
  
• Shropshire Markets
  A three phase research project looking at the motivations of day visitors and short break takers in Shropshire, involving focus groups, an analysis of consumers' perceptions and quantitative research. The findings of the research were then used to help refine target audiences and promotional approaches.
  
  

Click on the link in the top navigation panel to view a complete list of TEAM’s projects or, for a list of projects relating specifically to Design and Management of Market Research work, use the link provided here.