Tourism Strategy & Destination Management Planning
TEAM offers extensive experience in preparing and implementing tourism strategies - more than 30 to date - for many types of destination, from national to local level; from metropolitan cities to rural regions.
We believe that the process for preparing a destination's tourism strategy should be relatively simple and based round three questions: 'where are we now?', 'where do we want to be in X years time?' and 'how are we going to get there?'.
Key elements of our approach include:
- An aspirational and comprehensive vision for tourism in the destination. This
paints a detailed picture of how the destination will develop (or how the stakeholders
want it to develop) over a period of 5-10 years.
- Stakeholder engagement. Engaging with, and using the expertise of key stakeholders
in an area is a central part of the process. Typically this occurs at different stages
- e.g depth interviews early on to gain knowledge, workshops later to shape strategy,
and consultation, often including workshops, to check and gain buy in.
- A market-led approach. Market trends and forecasts, together with intelligence about
future customer needs and motivation where available, inform every stage of the strategy
work. The mix of markets to be targeted, taken together, should enable a destination to
build good, high-yield business, all year round.
- An integrated approach to product development and promotion, in the form of a limited number of major campaigns (embracing product development and promotion) directed towards market segments that have greatest potential for the destination.
Click on the link in the top navigation panel to view a complete list of TEAM’s projects or, for a list of projects relating specifically to Tourism Strategy & Destination Management Planning work, use the link provided here.