Andrew Keeling

Associate, England, UK

Andrew KeelingExperience

Andrew is the market leader in undertaking research to assess the potential for hotel and visitor accommodation development in UK destinations. He has undertaken such research for over 140 different destinations, ranging from the major cities of Liverpool, Leeds and Newcastle to key heritage cities including Oxford, Cambridge and Bath; seaside resorts such as Eastbourne, Weymouth and Worthing; and rural destinations including the Peak District and South Downs. Recent work has included assessments of the potential for hotel development in Northampton, Basildon, Farnborough, Canterbury and Medway, and work to assess the potential for all types of visitor accommodation in Derbyshire, Nottinghamshire, County Durham and Wiltshire, including self-catering accommodation, holiday lodge parks, rural pub accommodation, glamping, touring caravan and camping sites and group and youth accommodation.

Alongside his hotel and visitor accommodation research work, he is also frequently involved in destination management plan projects and other tourism research assignments. Recent projects have included destination management plans for Warwickshire, Monmouthshire, North Oxfordshire, South Northamptonshire, Lincoln, and Hinckley & Bosworth in Leicestershire.

Andrew has been an independent tourism consultant since 1997. Prior to this he was Head of Development Services for the East Midlands Tourist Board for nine years, following an early career in hotel and catering management, and hotel consultancy.

Core skills and qualifications

Andrew is a very experienced and competent tourism consultant. He is highly skilled at engaging with tourism businesses. He has worked in the tourism industry and understands how tourism business owners and managers think. He frequently interviews tourism operators as part of his destination management consultancy work, has run a number of tourism business cluster development projects and training programmes for tourism businesses.

Andrew has a reputation for producing thorough research. He is highly skilled at distilling complex information into very readable reports and actionable plans.
Andrew has a BA Degree in Hotel & Catering Management from the University of Strathclyde. He is a member of the Tourism Society and the Tourism Management Institute.


In addition to his in-depth knowledge on hotel and visitor accommodation development, Andrew has specialist knowledge in the field of outdoor activity tourism. He was the lead author of the Visit Wales strategies for walking, cycling, mountain biking and adventure tourism and had input into the fishing tourism strategy for Wales. He worked closely with the Visit Wales team for a number of years on the implementation of these strategies, converting them into action plans, guidance documents and toolkits for Visit Wales and its partners. Andrew has also worked on cycle tourism strategies for the East of England, Lincolnshire and North East England, and runs a Cyclists Welcome training programme.