David Ward-Perkins

Senior Consultant, France


David Ward-Perkins has been working as a Senior TEAM Associate for over ten years. He is a specialist in the sustainable economic and social development of territories through tourism.

In that time, he has helped deliver over 50 projects, working for national, regional and local governments around the world; for major non-profit organisations; and for international bodies such as the UNWTO and the European Traveler Commission, in countries throughout Europe, North America and the Middle East.

David is the principal author of the handbook on ‘Transnational Tourism Themes and Routes’, prepared by the UNWTO and the European Travel Commission, and of ‘Tourism Routes and Trails’, published by CABI (October 2019). He has published many other papers on tourism management, including on visitor flow analysis for TTRA Europe (Bilbao, 2012) and the Best’en Think Tank (Gréoux, 2012). He is frequently invited as a keynote speaker at conferences on sustainable tourism.

Core skills and qualifications

Since 2009, he has taught at the Centre for Tourism Management of SKEMA Business School (Sophia Antipolis, France) and on the school’s International Management and Business Development programme. In 2010, he was appointed ‘expert’ to the European networking association, the Cité de la Culture et du Tourisme Durable.

David is a graduate of Magdalen College, Oxford and holds an MA degree in oriental studies. Born in Italy, he is trilingual English-French-Italian, with lesser proficiency in other European and Middle-Eastern languages.


David is an expert in the development of tourism destinations that have a strong cultural or environmental character.

Recent projects have focused on the development of cultural and heritage routes and on food and culinary tourism; also strategic plans for mountain and rural areas, and major heritage sites. Projects include a set of case studies of food destinations around the world, commissioned by VisitBritain and DEFRA (UK Department for Environment, Food and Rural Affairs).