Senior Consultant, France
David Ward-Perkins has experience both of large-scale regeneration projects and of the development of smaller destinations. He has a solid business background, in particular in marketing and management, having delivered projects in countries throughout Europe, North America and the Middle East.
In his early career, David was director of ACCES Consultants, a French-based marketing consultancy operating in Europe and North America, specialising in strategic commercial tourism and tourism technology. In 2003, he co-founded JDD Consulting, based in the UK and specialised in the development of cultural and heritage tourism destinations. As of 2009, David has been working as a TEAM Associate, on transnational projects in Europe and around the world.
Core skills and qualifications
David is a graduate of Magdalen College, Oxford and holds an MA degree in oriental studies. Born in Italy, he is trilingual English-French-Italian, with lesser proficiency in other European and Middle-Eastern languages.
Earlier in his career, he published several works on online business and marketing, including the highly successful ‘L’Avantage Internet pour les Entreprises’ (Dunod 1996). More recently, he has delivered papers on visitor flow analysis and destination management to TTRA Europe (Bilbao, 2012) and to the Best’en Think Tank (Gréoux, 2012).
David Ward-Perkins is an expert in the development of tourism destinations that have a strong cultural or environmental character. Recent projects of David’s have included work for the European Travel Commission, the UNWTO and VisitBritain on tourism route and food tourism; also strategic plans for mountain and rural areas, and major heritage sites. Important components of all these projects have been the consideration of environmental balance and the evaluation of the short and long-term economic impacts of tourism development.
Since 2009, he has taught at the Centre for Tourism Management of SKEMA Business School (Sophia Antipolis, France) and on the school’s International Management and Business Development programme. In 2010, he was appointed ‘expert’ to the European networking association, the Cité de la Culture et du Tourisme Durable.