Jennifer Houiellebecq

Senior Consultant, Northern Ireland | Canada

Jennifer HouiellebecqExperience

Jennifer has been a TEAM consultant since 2012 and has worked with a wide range of clients, including the UNWTO, national tourism authorities, provincial and state governments and local and regional tourism structures.  Jennifer has worked for Fáilte Ireland, the national tourism development authority, on a continuous basis since 2016 on the development of nine Destination and Experience Development Plans along the Wild Atlantic Way – a key regional proposition for the country.  Also in Ireland, Jennifer led work on a 2030 Tourism Strategy for County Clare Tourism Strategy, completed in 2020.  All of this strategic planning and experience development work has focused on establishing strong destination experiential themes that provide a cohesive structure to the overall development of a destination and are designed to raise the profile of each as distinctive areas.

In Canada, Jennifer has worked with Destination British Columbia on a supply arrangement from 2005 through to the present and has undertaken an extensive range of destination development projects, through the development of 25+ plans and strategies, including an award-winning strategy for the Thompson Okanagan Region.  In Saskatchewan, Jennifer’s work includes leading the development of a provincial product development strategy (completed in 2019), in addition to facilitating two cycles of corporate planning for Tourism Saskatchewan.

Jennifer has worked for the UNWTO on an International Tourism Destination Plan for Jinan City, Shandong Province, China, with responsibility for product development (project on hold due to COVID-19).  In addition to this focus on strategic planning and destination development, Jennifer was a co-author for the ETC & UNWTO Handbook on Marketing Transnational Tourism Themes and Routes (2016-17) which focused on identifying best practices, developing case-studies, and building searchable databases.

Core skills and qualifications

Jennifer holds an honours degree in Geography from the University of Dundee; a M.Sc. degree in Recreation Geography from the University of Victoria, BC; and a Post-Graduate Diploma in Marketing from the UK Chartered Institute of Marketing. She is an Explorer Quotient Authorized Trainer (EQAT™) in Destination Canada’s consumer market segmentation programme (team of 12), and has completed training programmes in Group Facilitation and Facilitated Planning with International Cultural Affairs Associates Inc..

Specialisms

Jennifer has extensive experience in all aspects of product and visitor experience development, strategic planning, destination development, stakeholder consultation, and report preparation.  She has led a wide variety of projects in a number of countries, including the Republic of Ireland, Canada, UK, Australia, the Caribbean Region, China and Saudi Arabia.  In addition to tourism consulting, Jennifer had an academic career of 12 years in Plymouth and Norwich where she established new degree and diploma programmes in tourism.