Fáilte Ireland’s new Multi Party Framework for Tourism Development Strategies for Outdoor Activity Products and Experiences
In October 2023, TEAM was delighted to be appointed to Fáilte Ireland’s new Multi Party Framework for Tourism Development Strategies for Outdoor Activity Products and Experiences.
On this framework, TEAM has partnered with TRC Tourism and will be led by TEAM’s Senior Consultant, Jennifer Houiellebecq. Jennifer, based in Northern Ireland, has extensive experience in strategic and corporate planning for the tourism industry and has worked in a wide range of projects relating to destination development, visitor experience and product development, destination planning, tourism research, marketing, and organisational analysis. Jennifer has significant knowledge of the outdoor activity and experiences sector in Ireland and has developed a range of destination strategies that have a strong emphasis on rural recreation and the development of sustainable experiences that promote the nature-based assets of the country, including eight Destination and Experience Development Plans along the Wild Atlantic Way.
The core team will also include:
- Clare Jones (TEAM, based in Northern Ireland) who has 25+ years’ experience in planning and delivery of strategic plans for outdoor recreation, including trail development.
- Humphrey Murphy (TEAM, based in Co. Donegal), a specialist in outdoor recreation strategy, programming and facility development who has worked over many years to realise the potential of Blue and Green outdoor recreation throughout the RoI at strategic and operational levels.
- Jon Munro (TEAM, South Wales) with 20+ years’ experience in strategy development and management of outdoor recreation products and experiences.
The team will be supported by experts senior consultants and associates from TEAM and TRC Tourism.