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Seychelles Sustainable Tourism Policy Framework

This project for the development of the Seychelles Sustainable Tourism Policy Framework is being undertaken by TEAM Tourism Consulting and TRC Tourism for the Government of Seychelles Tourism Department.

The project, started in November 2023, has the following key objectives:

  • Build a shared understanding and commitment to create a better type of tourism for the Seychelles.
  • Establish a framework that provides a clear and shared vision, and provides policies and actions needed to transform tourism to make it more resilient, prosperous and inclusive of communities of the Seychelles.
  • Develop guiding tools as well as establish a monitoring, evaluation and learning framework to facilitate progress towards achieving sustainable tourism and strengthen the capacity of stakeholders in managing the impact of tourism development in Seychelles.

Stakeholder engagement is key to this project and extensive stakeholders consultations will be undertaken including online, face-to-face, workshops and social pinpoint.

The project team consists of four consultants with specialist expertise and experience relating to tourism sustainability:

  • Penny Spoelder (TRC Tourism – Team Leader), a sustainable tourism expert with more than 30 years’ experience as both a consultant and practitioner, working in tourism planning, destination development and project delivery.
  • Dr Anna Spenceley (TEAM – Strategic Advisor), an international expert in sustainable and responsible tourism, with a particular focus on biodiversity, conservation and protected areas. She has a thorough knowledge of Seychelles and has written many reports on its tourism sector, with particular regard to sustainability and conservation, since 2005.
  • Issa Torres (TEAM – Sustainable Tourism Consultant), with more than 12 years’ experience across 20+ countries in the fields of sustainable tourism, protected areas, coastal tourism, cultural heritage, ecotourism, marketing and hospitality skills development.
  • Rossetta Alcindor (appointed by TEAM as local consultant and anchor), based in Mahé, with  broad experience working with local civil society organisations specialised particularly in sustainable tourism, (food & plastic) waste management, and climate adaptation/mitigation.

The project ongoing is due to be completed in July 2024.

Man writing on white paper at a computer desk.

Baie Lazare, Seychelles (Photo by Kevin Kyburz on Unsplash).

Fáilte Ireland’s new Multi Party Framework for Tourism Development Strategies for Outdoor Activity Products and Experiences

In October 2023, TEAM was delighted to be appointed to Fáilte Ireland’s new Multi Party Framework for Tourism Development Strategies for Outdoor Activity Products and Experiences.

On this framework, TEAM has partnered with TRC Tourism and will be led by TEAM’s Senior Consultant, Jennifer Houiellebecq. Jennifer, based in Northern Ireland, has extensive experience in strategic and corporate planning for the tourism industry and has worked in a wide range of projects relating to destination development, visitor experience and product development, destination planning, tourism research, marketing, and organisational analysis. Jennifer has significant knowledge of the outdoor activity and experiences sector in Ireland and has developed a range of destination strategies that have a strong emphasis on rural recreation and the development of sustainable experiences that promote the nature-based assets of the country, including eight Destination and Experience Development Plans along the Wild Atlantic Way.

The core team will also include:

  • Clare Jones (TEAM, based in Northern Ireland) who has 25+ years’ experience in planning and delivery of strategic plans for outdoor recreation, including trail development.
  • Humphrey Murphy (TEAM, based in Co. Donegal), a specialist in outdoor recreation strategy, programming and facility development who has worked over many years to realise the potential of Blue and Green outdoor recreation throughout the RoI at strategic and operational levels.
  • Jon Munro (TEAM, South Wales) with 20+ years’ experience in strategy development and management of outdoor recreation products and experiences.

The team will be supported by experts senior consultants and associates from TEAM and TRC Tourism.

October 2023.   

Man writing on white paper at a computer desk.

Photo by Tommy Kwak on Unsplash

Grant Funding and Bid Writing Toolkit for Local Visitor Economy Partnerships (LVEPs)

TEAM is currently working on a project commissioned by VisitEngland and led by MSC Ltd aimed at providing the newly formed accredited LVEPs in England with support in the form of resources and tools equipping them with the knowledge and skills to secure grants, write funding bids and respond to business enquiries.

The toolkit will contain advice and resources for people who are less experienced or new to the task and as a refresher for those that are more experienced. The toolkit will be divided into sections: sections 1-3 are about preparation (finding funding; groundwork; funding fundamentals), section 4 is about process (applying for funding) and sections 5-8 provide or signpost to practical resources (tools and templates; information sources; top tips; and jargon buster).

The toolkit will be complemented by a searchable document identifying funding opportunities now and in the short-term future. Training material is also being prepared to form part of VisitEngland tourism training activity provision.

Project ongoing – started in February 2023 and due for completion at the end of April 2023.  

Sussex Wine Tourism Hub Feasibility Study

Sussex Modern, the wine tourism development agency for Sussex, is investigating the development of a hub or visitor centre and commissioned TEAM to provide a high level feasibility study for a potential visitor centre.

Wine centres can be categorised into three main groups (albeit these may overlap slightly): Museums / visitor attractions; Centres that are vineyard-specific / private; and Information / orientation centres.  The work outlined case studies of a number of existing wine centres around the world of differing types, scales, and operating models, as well as the core conclusions arising from these.

TEAM also consulted with Sussex’s vineyards to gather their views in terms of what they need or want from a potential hub.

Project completed in January 2023.

Sussex Modern Facebook Page

Sussex Modern Facebook page

Destination Management Handbook by the World Bank Group

Towards the end of 2022, TEAM’s Managing Director, Dr Roger Carter, supported by TEAM Associates, David Ward-Perkins and Gaëlle Connolly, completed work on the World Bank Group’s first ‘Destination Management Handbook’.  This is aimed primarily at ‘emerging destinations’  – i.e. destinations that require sound strategic and operational planning and an effective implementation structure, in order to realise their tourism potential cost-effectively and sustainably, using the UN SDGs as a framework.

The Handbook covers the following: The value of good destination management; Initiating the destination management process; Understanding the market; Destination management functions; Achieving quality, sustainability and resilience; Operating in the digital world; Establishment and management of DMOs; and The key lessons of the Handbook.

For more details and to download the handbook click here.

Project completed at the end of 2022.

Cover of the Destination Management Handbook by the World Bank Group

Cover of the Destination Management Handbook by the World Bank Group

Destination Management Plan (DMP) Refresh for Lincolnshire Wolds

As a relatively ‘new’ destination, the Lincolnshire Wolds has the opportunity to pursue a more genuinely sustainable management approach than established areas. Whilst both the existing DMP and the research that underpins it underline the work that is required to build awareness of the destination, a strong start has been made with high quality online marketing tools and stakeholder support from both public and private sectors.

Given the transformational impact of the Covid-19 pandemic on leisure and tourism behaviours, Visit Lincoln and its partners commissioned TEAM to review and refresh their DMP in light of current trends. The work involved: Strategic, Research, Product and Media Review; Consultation and Stakeholder Engagement; Client Group Workshop; Presentation to stakeholders followed by wider consultation to feed into the production of the final DMP.

(Project completed in  February 2023)

Alford, Lincolnshire Wolds, Photo by martin bennie on Unsplash

Alford, Lincolnshire Wolds, Photo by martin bennie on Unsplash

Marketing Growth Strategy – Lancashire Visitor Growth Strategy – Marketing Lancashire

Lancashire is a complex destination with different offers (including substantial rural areas and two AONBs) but no strong USPs. TEAM was commissioned to produce a focused strategy that could generate growth for the county (Sept 2019 – Feb 2020).

The work on the strategy included:

  • A product audit that focused on the relative strengths and dimensions of Lancashire’s offer against a number of motivational themes, for example Family Fun, Active, Discovery;
  • A segmentation and baseline analysis;
  • Stakeholder consultation including workshops around the county;
  • Site visits;
  • A SWOT analysis;
  • Steering group workshops;
  • Developing aspiration growth targets for the county.

The strategy identified two primary experience themes – Wellness and Discovery, and Fun and Entertainment. Underpinning this was the concept of SMART Tourism which bases tourism development and management on five cross-cutting pillars: innovation, technology, sustainability, accessibility and governance. Specific project areas were identified within each of three strategic priorities.

TEAM also worked with Marketing Lancashire on providing plans that have been revised for post-Covid delivery and integrate Tourism, Culture and Place.

(Project completed in October 2022)

Frontcover of the 'Shape of Events' Report published by the BVEP

Cleveleys, Lancashire, Photo by Pete Godfrey on Unsplash

Wrexham Destination Management Plan (DMP)

Wrexham County has been proactively developing its visitor economy for the last decade with numerous successes. In March 2022, Wrexham County Borough Council contracted TEAM to build on these (particularly the WHS and the emergence of Wrexham as a cultural hub) but also to provide a framework to address future challenges and opportunities – e.g.  post-Covid recovery, the City of Culture shortlisting and bid opportunity, Levelling Up, sustainable development, continued development of destination profile, and visitor dwell time and spend.

TEAM’s approach to producing the DMP for Wrexham consisted of: Destination review; Consultation with stakeholders; Primary research; Situation and Options Report; Workshop to discuss ideas, options and priorities for the future to feed into the production of the DMP itself.

(Project completed in November 2022)

Frontcover of the 'Shape of Events' Report published by the BVEP

Chirk Castle, Wrexham, Photo by JR Harris on Unsplash

Cairngorms National Park Market Research

Cairngorms National Park Authority (CPNA) and its partners commissioned TEAM to carry out market research to guide decisions on how the destination could be most effectively positioned around the themes of sustainability and winter tourism beyond snow sports.

The research consisted of four key elements:

  • A review of existing data held by CNPA and its partners;
  • Analysis of relevant national and international data;
  • Identification of best practices in competitor destinations in relation to sustainability and winter tourism; and
  • Focused primary research to ‘stress test’ and augment the findings of the above work.

TEAM produced an Advisory Report setting out the key findings of the research and identifying the key target audience for the Cairngorms winter and sustainability messaging. It then goes on to recommend a positioning and messaging strategy for winter tourism and the key messages that the destination can use to communicate its sustainability initiatives.

(Project completed in July 2022)

Frontcover of the 'Shape of Events' Report published by the BVEP

Cairngorms National Park, Aviemore, Photo by Jack Skinner on Unsplash

Wildfowl & Wetlands Trust (WWT) Visitor Marketing Review

In January 2022, WWT commissioned TEAM to carry out a thorough review of its approach to visitor marketing, with the dual objectives of increasing the number and value of its visitors from 2022 onwards, particularly during quieter periods of the year. The brief was focused on producing actionable recommendations which can be implemented practically by both the national and local visitor marketing teams.

The review comprised a number of key stages which were summarised in a Final Report: Situation Analysis; Audience Insights Research; Strategy and Positioning; and Recommendations for Implementation. The analysis and recommendations set out give a road map for marketing transformation.

(Project completed in July 2022)