In England, TEAM was pleased to assist in Discover England Fund related projects, including the second stage of travel trade research for VisitEngland involving concepts testing for fourteen DEF products among a sample of international tour operators and UK based DMCs. TEAM also worked on Product Audit for England’s World Heritage Sites for Cumbria Tourism, the ‘North of England Cities Experience’s DEF Project (covering the cities of Manchester, Liverpool, Leeds, Hull and Newcastle Gateshead) for Liverpool Vision; ‘US Connections’ Research for Destination Plymouth and partners; and product research and concept testing in the US market for England’s ‘GREAT South West Peninsula’. Now, in April 2019, TEAM is about to embark on a travel trade evaluation for the ‘Uncover the Cotswolds’ project.
TEAM also prepared some luxury tourism case studies for VisitBritain, a review of the VisitEngland Awards for Excellence Programme (with Live Tourism) and was commissioned by the West Midlands Growth Company to help with the development of their 10-year tourism strategy for the West Midlands to 2029.
In Scotland, TEAM was selected by VisitScotland and Scottish Enterprise to produce a market assessment for the South of Scotland tourism experience.