Latest news 2020-09-09T12:37:50+00:00

Latest news

Revising the business model for a major visitor attraction

The significant impact of the Covid-19 pandemic on tourism and recreation is such that when travel resumes again tourism and hospitality operators will be operating in a very different environment.

Recognising this, one of TEAM’s clients in Northern Ireland, Mid and East Antrim Borough Council, recently asked TEAM to review and revise the business model for its main visitor attraction, The Gobbins, and assist the Council with setting out a new, more dynamic vision to ensure its future prosperity as a world-class, must-visit location.

Using directly relevant expertise in visitor attractions management, TEAM has produced a model that will identify the effect on business of three different scenarios relating to the impact of Covid-19 on tourism and recreational travel.  The main report was submitted for consideration by the end of June.

9 September 2020

The Gobbins Walk

The Gobbins Walk (courtesy of The Gobbins Visitor Centre)

Estimating the economic value of Tourist Information Centres in Ireland

With visitors to destinations being able to access a wide range of information through their smartphone, there has been increasing debate about the role and value of tourist information centres within destinations.  A key consideration in such debate is the economic benefit that derives from the operation of such centres.  It was in this context that, in February of this year, TEAM was asked by Fáilte Ireland (the tourism development authority for the Republic of Ireland) to provide a method for calculating the economic benefit.

There was not the time or funding to undertake primary research, so TEAM undertook a desk research exercise. It involved reviewing all readily available research that had been undertaken on TIC impacts – the most relevant of which were from England, Wales and Australia.  The outputs from these studies were used to develop a series of ratios that could be applied to TIC visitor data, in order to calculate impact.  On this basis, TEAM produced an interactive model that could be used to calculate the impact of each of Fáilte Ireland’s TICs according to its circumstances and visitors flows.  The work was completed within five weeks.

5 July 2020

Cork TIC

Cork TIC

New book: Tourism Routes and Trails

Tourism Routes and Trails is about tourism on the move, with journeys that extend over multiple sites, a territory or landscape. The three authors of the book David Ward-Perkins, Christina Beckmann and Jackie Ellis are all consultants or partners of TEAM. This book investigates why routes and trails are such powerful vectors of tourism, and how they impact tourism businesses, local populations and other stakeholders. It includes a rich selection of contemporary examples and cases, showing the reader best practice as well as illustrating challenges and risks.

19 February 2020

The City of Liverpool

CABI book cover

Arzamas-Diveevo tourism cluster

Arzamas-Diveevo tourism cluster, Nizhny Novgorod Oblast, in rural Russia, is famous for its religious heritage. Working with Strelka-KB, a Moscow-based urban design consultant, TEAM Associate David Ward-Perkins developed a tourism design and strategy to open up the small town of Arzamas and its surrounding villages, for cultural tourism.

19 February 2020

The City of Liverpool

Orekhovets

Pilot Destination Management Plans for Rhodes and Santorini

In April 2019, EBRD, with financial support from the EU, commissioned three tourism consultancies (TEAM, Toposophy and Yellow Railroad) to prepare Destination Management Plans (DMPs) for the islands of Rhodes and Santorini, together with a Guide to the Preparation of DMPs, to be used as the basis for tourism planning in other Greek destinations. The primary purpose of the project was to create a clear vision for sustainable tourism development and identify priorities for destination management in each island.  The EBRD specified that the plans should be designed to: Maximise destination performance (e.g. visitor spending, longevity of tourist season) and develop solutions to avoid or minimise negative impacts of tourism; Facilitate the development of experiences that meet visitor needs and expectations, reflect the destination vision and brand and facilitate the elements of a journey within a destination; and Engage local stakeholders and communities in shaping the future of their destination. The project concluded in January 2020.

January 2020

The City of Liverpool

Rhodes

Snapshot of TEAM’s activities in 2018/19

2018 was a most interesting and busy year for TEAM Tourism Consulting, both in the UK and further afield (particularly in Ireland and the Middle East); and the first quarter of 2019 was equally so. TEAM’s expertise and experience in the areas of the development of Visitor Experience Development Plans; travel trade; tourism strategy and heritage tourism has been particularly in demand.

In England, TEAM was pleased to assist in Discover England Fund related projects, including the second stage of travel trade research for VisitEngland involving concepts testing for fourteen DEF products among a sample of international tour operators and UK based DMCs.  TEAM also worked on Product Audit for England’s World Heritage Sites for Cumbria Tourism, the ‘North of England Cities Experience’s DEF Project (covering the cities of Manchester, Liverpool, Leeds, Hull and Newcastle Gateshead) for Liverpool Vision; ‘US Connections’ Research for Destination Plymouth and partners;  and product research and concept testing in the US market for England’s ‘GREAT South West Peninsula’. Now, in April 2019, TEAM is about to embark on a travel trade evaluation for the ‘Uncover the Cotswolds’ project.

TEAM also prepared some luxury tourism case studies for VisitBritain, a review of the VisitEngland Awards for Excellence Programme (with Live Tourism) and was commissioned by the West Midlands Growth Company to help with the development of their 10-year tourism strategy for the West Midlands to 2029.

In Scotland, TEAM was selected by VisitScotland and Scottish Enterprise to produce a market assessment for the South of Scotland tourism experience.

The City of Liverpool

The City of Liverpool

In Northern Ireland, our associates have been busy on a variety of projects, from visitor information provision review for Mid and East Antrim Borough Council and in the Newry Mourne and Down District Council (started in 2019), to the preparation and presentation of a Northern Ireland ‘proposition of scale’ workshop and outline narrative and a review of Tourism Northern Ireland Research programme (started in 2019) for Tourism Northern Ireland . TEAM has also just started working on a feasibility study for the creation of a long-distance heritage/pilgrimage trail in Northern Ireland.

IN THE REPUBLIC IRELAND, TEAM has continued its collaboration with Fáilte Ireland, focusing on developing visitor experience development plans for various areas along the Wild Atlantic Way – Connemara/The Burren; Three Heads; Malin Head and Inishowen Peninsula; Haven Coast and Clew Bay. Also for Fáilte Ireland, TEAM worked on the development of tourism concepts on the theme of Viking heritage in South East Ireland (followed up by market validation research) as well as on scoping solutions for national distribution strategy for visitor experiences. In addition, TEAM is also working for Clare County Council on a major programme of work to develop an innovative Tourism Strategy.

IN OTHER PARTS OF EUROPE, TEAM partnered with VVA for a study on Passion Communities for the European Travel Commission. In France, TEAM and ID-Tourisme are working on an ecotourism project for the region of Sud Provence-Alpes-Côte d’Azur.

Northern Ireland countryside

The Mountains of Mourne, Northern Ireland

IN THE MIDDLE EAST – In Oman, TEAM partnered with MAZARS to deliver a Marketing Plan and Tourism Facilities Audit for the Oman’s participation at Expo 2020 for Oman Ministry of Commerce and Industry.  TEAM (in partnership with THR) was also selected by Muscat National Development & Investment Company (ASAAS) to produce a Tourism Development Master Plan for the Governorate of Musandam.  In the Kingdom of Saudi Arabia, TEAM prepared a Visitor Experience Development Framework for the Provinces of Al Jouf and Hail, following which we participated in a major workshop for the Saudi Experience Development Programme, for the Saudi Commission for Tourism & National Heritage.

IN CANADA, TEAM worked on a product Development Strategy for Tourism Saskatchewan, along with the Canada Tourism Planning Group.

18 April 2019

Muttrah Corniche, Muscat, Oman

Muttrah Corniche,
Muscat, Oman

Northern Ireland’s food hub

Northern Ireland is positioning itself as a major food destination, and Strangford Lough is seen as a potentially major food hub. The Borough of Ards and North Down is investing in farm-to-fork initiatives and promotion of its exceptional seafood, working with both producers and retailers, and has engaged Place Solutions, partnering with TEAM, to help develop a leading food and drink strategy and offer.

28 February 2018

Strangford Lough, Northern Ireland

Strangford Lough, County Down, Northern Ireland

Abu Dhabi’s leisure tourism ambitions

Abu Dhabi is emerging as a major leisure tourism brand, with its Yas Marina Formula 1 circuit, attractions such as Ferrari World and, soon, a Warner Bros. theme park – all in one place. Miral Asset Management, responsible for Yas Island as a visitor destination, commissioned TEAM to help take its visitor services to a world-class level, in line with their 2021 Vision.

20 February 2018

Yas Island, Abu Dhabi

Yas Marina, Abu Dhabi

The Western Silk Road

The UNWTO’s Silk Road Programme was launched in 1994, and has succeeded in putting many previously little-known tourism destinations of Central Asia on the map. The UNWTO’s complementary programme, the Western Silk Road, was launched in 2017, with the strong support of the Spanish city of Valencia, which is investing heavily in its silk production and trading heritage. TEAM’s David Ward-Perkins was invited to run a workshop at the UNWTO Silk Road Training and Capacity Building Seminar in November, attended by both Asian and European representatives.

Read more about this story on the UNWTO website.

4 December 2017

The Western Silk Road

Image of the Silk Exchange in Valencia kindly reproduced here courtesy of VisitValencia

Review of the current tour guiding industry in Northern Ireland

TEAM has been commissioned by Tourism Northern Ireland to prepare an overview of the current tour guiding industry in Northern Ireland. This overview is to include an audit on tour guides, guiding skills, rates, update on other UK tour guiding bodies and related remit of the National Tourism Bodies. The work will build on the 2011 Review of ‘Tourist Guiding Quality & Accreditation, the aim of which was to develop a single regulatory body and accreditation framework for tour guiding in NI, ultimately ensuring the best possible visitor experience.

18 October 2017

Northern Ireland

The Giant’s Causeway, Northern Ireland

Delivering a visitor economy product development programme for coastal West Sussex

TEAM Tourism Consulting has been appointed to help develop the tourism product and experience in coastal West Sussex. Focused on the areas of accommodation and food, activities, culture and heritage, public space and events, the work involves creating a strong economic narrative for key project proposals which will underpin the county’s tourism renaissance. It will identify and evaluate potential projects as part of a cohesive investment programme, prepare an overall implementation plan, and examine and prepare a series of bids to potential funding sources.

10 October 2017

Coastal West Sussex

Selsey Bill, on the coast of West Sussex, England

Destination benchmarking

Destinations International (DI) is a membership organisation which represents 600 destinations in 15 countries. DI aims to provide its members with cutting-edge educational resources, industry research and networking opportunities. DI asked TEAM Tourism Consulting to create an initial knowledge bank for its new Destination FIRST programme – helping to build a live knowledge resource for its members around the world.

TEAM used a combined qualitative and quantitative approach including:

  • nine in-depth DMO case studies covering a range of organisation types in a mix of world cities, such as Amsterdam, Barcelona, Cape Town, Singapore, Vancouver and Victoria, complemented by case studies of three US DMOs. Those included information related to the DMO, its strategy, its business and operational plans.
  • a quantitative online global survey of DMOs which covered the way DMOs are organised, funded, the activities they undertake and their plans for the future

5 October 2017

Singapore

Singapore city skyline

UNWTO / ETC Handbook on Tourism Themes and Routes

The World Tourism Organisation (UNWTO) and the European Travel Commission (ETC) are about to publish a new report, ‘A Handbook on Marketing Transnational Tourism Themes and Routes’, prepared by TEAM over the past 18 months, with input and case studies from experts around the world. The handbook is a comprehensive guide to the many and various tourism networks and routes that stretch across borders, both in Europe and on other continents. It serves as a practical manual for managers of existing transnational products and for those seeking to partner internationally.

The handbook was written by TEAM destination consultants David Ward-Perkins, Issa Torres, Jennifer Houiellebecq and Jackie Ellis, with the help of an expert panel of specialists, covering all five continents and drawn from TEAM’s wider network of tourism consultants.

In November 2017, TEAM will be running a practical workshop for national and regional destination management organisations at the ETC-UNWTO International Seminar on Transnational Themes and Routes.

2 October 2017

Group of hikers in Tien Shan mountains, central asia, Kyrgyzstan.

Group of hikers in Tien Shan mountains, Kyrgyzstan

News of TEAM’s recent work on food tourism

In January 2017, TEAM was appointed by VisitBritain and DEFRA (Department for the Environment Food and Rural Affairs) to produce a set of case studies from around the world that showcase the successful creation and management of ‘food hubs’, where food production and food tourism boost and complement each other, thereby building an international reputation.

After much analysis and discussion, six best practice food hubs were selected, some urban, some rural, some coastal: Catalonia, Iceland, Tasmania, Nova Scotia, Melbourne and the Basque Country. The case studies will be shared with UK cities and regions interested in becoming leading food destinations, through training and seminars, the first of which will be run by TEAM in the course of 2018.

1 October 2017

Young couple in a cafe