Mike Fabricius (PhD)

South Africa

Mike FabriciusKey areas of expertise

  • Destination management strategy facilitation and formulation
  • Marketing strategy formulation, execution and campaigns
  • Tourism Policy formulation
  • Tourism product development
  • Market research, analysis and segmentation
  • Positioning, branding strategy and brand development

Career overview

Mike Fabricius is an experienced tourism strategist, planner, policy analyst and marketer who played a leadership role in the successful development of the South African tourism industry and has been consulting at an international level since 2005. After occupying various senior management positions in South Africa’s tourism industry (among others Director at SA Tourism, head of Tourism Branch in the national Ministry of Environmental Affairs and Tourism and CEO of the Western Cape Tourism Board) Mike established an independent tourism advisory and consultancy practice and joined as a TEAM Associate. He has led and/or participated in more than 170 tourism consulting assignments across in 35+ countries in Africa, the Middle East, Europe and Asia. He regularly participates in missions for the United Nations World Tourism Organization (UN TOURISM), Tourism Ministries and other international development agencies (World Bank, IFC, USAID, UNDP, EU, AFDB, CBI, etc.) and has taught courses on Tourism Management and Marketing Strategy for Tourism Managers in various destinations across Africa, the Middle East, Europe and Asia.

Recent projects

With TEAM:

  • Saudi Arabia: Master Plan for urban tourism sites at Al-Qunfudah
  • North East England: Tourism Strategy for North East England
  • England: Tourism Strategy for England
  • Namibia: Evaluation of tourism marketing tools for the Namibia Tourism Board
  • Saudi Arabia: Concept Master Plan for tourism sites at Al-Lith
  • Saudi Arabia: Concept Master Plan for Yanbu coastal waterfront
  • Oman: Formulation of National Tourism Marketing Strategy
  • Saudi Arabia: Concept and feasibility study for the development of Heritage Hotels in the Kingdom of Saudi Arabia
  • Saudi Arabia: Assessment and Prioritization of Tourism Development Areas

Find other projects on The Journey website.

Contact details