VisitEngland – England’s national tourist board
TEAM worked with The Tourism Company in drafting a new strategic framework for tourism in England. The original version, published in 2010, had a ten year horizon. This new version covered the remaining five year period.
The work programme included reviewing all relevant research and policy documents in order to assess progress and identify changes in the contextual environment, consultations with staff and stakeholders, a brainstorming session and meetings with the Strategic Industry Advisory Group.
VisitEngland is the ‘owner’ of the new version, but will seek active partner engagement in its development and implementation.