World Tourism Organization (UNWTO) /European Travel Commission (ETC)
TEAM Tourism Consulting, in partnership with Yellow Railroad and market research company TNS-Research International, was commissioned by ETC and UNWTO to undertake a study of the United States outbound travel market for Europe.
The work involved extensive desk research, a series of in-market focus groups, and detailed interviews with key players in the US outbound tours market. TEAM Tourism Consulting’s role included involvement in research design, analysis and report production as well as the desk research, working on the analysis of existing available research on the US outbound market.
The key results and conclusions from these different elements provided recommendations on future marketing policy and the publication of a definitive market guide on the US outbound travel market.