Development, management, marketing planning and implementation for the Daming Palace Heritage Park, Xi’an, China


Daming Palace Heritage Park Management Company

The challenge:

The Daming Palace Heritage Park is based on the walled palace of the Tang Dynasty emperors, is three times the size of the Forbidden City in Beijing. The Daming Palace Heritage Park Management Company needed support to produce a development, management and marketing plan for the project.

Services provided:

TEAM worked with HTI partners, Oxford Archaeology and Imagemakers, together with architects Kilburn Nightingale, to plan the interpretation, presentation and visitor management of the site, including the concepts and designs for a large new archaeology museum.

Our work in Xi’an lasted over four years and involved a number of linked contracts.


There were two phases to the project – phase one consisted of the development, management, and marketing planning. Phase two focused on implementation and involved interpretation and visitor management advice; marketing advice and implementation management; training and capacity building; assistance with business planning for the park; management and operations planning. Together with Oxford Archaeology we advised on the development of a new Foundation that could help to manage the site and use it as a demonstration for the dissemination of good practice in heritage management and interpretation.