Workshop on evaluation of tourism promotion for Malaysia

Client:

United Nations World Tourism Organization (UNWTO) and Tourism Malaysia

The challenge:

To position Malaysia as a top tourism destination, Tourism Malaysia needed to equip its staff with the right techniques and methodologies for evaluating the effectiveness of their advertising and promotional programmes.

Of particular importance was the need to support staff in developing best practice in destination marketing and digital marketing, especially social media.

Services provided:

The preparation and delivery of a training programme specifically targeted at Tourism Malaysia’s staff with at least seven years’ work experience within the organisation. The workshops provided 70% teaching and 30% interactive and participative sessions.

TEAM also developed resources to support the delivery of the workshop and made those available to Tourism Malaysia for future use.

Outcome:

TEAM delivered a programme of intensive training for more than 70 Tourism Malaysia staff. TEAM prepared and delivered both online and offline elements of the training programme and the approach was endorsed by senior management.