Northern Ireland visitor information plan – mid-term review


Tourism Northern Ireland (TNI)

The challenge:

TEAM Tourism Consulting first prepared a Visitor Information Plan for Tourism Northern Ireland in 2010. Since then, there have been many important changes including the review of public administration which has resulted in new structures, roles and responsibilities.

Tourism Northern Ireland commissioned TEAM to conduct a mid-point review of the 2010-2020 Northern Ireland Visitor Information Plan to ensure that visitor information will be regarded as a key tourism responsibility of the new Local Authorities and to ensure a collaborative approach in order to achieve “more streamlined visitor information and also efficiency savings”.

Services provided:

TEAM Tourism Consulting engaged with stakeholders, both internal and external, researching good practice in the delivery of visitor information and visitor servicing, developing a plan to address visitor information needs and identifying opportunities for collaborative working.


The project began in November 2015 and was completed at the end of March 2016.