Project Description

Publications for UNWTO and its partners


World Tourism Organization (UNWTO)

The challenge:

Since 1999, TEAM has been regularly commissioned by the World Tourism Organisation (UNWTO) and partners to research and produce many major publications. These cover topics such as analysing policies in world tourism, green tourism and a guide on implementing e-marketing.

Services provided:

When undertaking these projects, TEAM typically prepares case studies and gathers relevant information relating to the topic covered in the publications. For ‘green tourism’, TEAM brought together a team of world-renowned experts and institutions from both developed and developing countries to provide a wide-ranging analysis of green tourism issues and examples of best practice.


The Handbook on E-Marketing for Tourism Destinations was written by three of TEAM’s senior associates, each a practitioner and expert in some or all aspects of e-marketing. The new edition is around 500 pages and includes 20 chapters, covering every aspect of destination e-marketing, together with case studies provided by members of UNWTO and ETC and also by destinations identified by TEAM’s experts as examples of best practice.