Dr Roger Carter

TEAM Managing Director, Scotland, UK

Dr Roger CarterExperience

Dr Roger Carter is an experienced tourism strategist, destination planner, marketer and operational manager who has played a leadership role in the successful development of the tourism industry within the UK and internationally. He established TEAM Tourism Consulting in 1997. Since then, Roger has directed or overseen approximately 250 projects throughout the UK and in more than 30 other countries, including Australia, Canada, Ireland, Portugal, Belgium, Estonia, Romania, Turkey, Oman, Saudi Arabia, Ethiopia, South Africa, Namibia, Seychelles, Trinidad, Montserrat (Caribbean) and China.

Since 1999, Roger has worked extensively with the World Tourism Organization (UNWTO) and its partners, co-authoring many publications and speaking regularly at conferences and seminars organized by UNWTO and other organizations – in Asia, Australia, South America, Africa, Europe and the Middle East – on all aspects of destination management and marketing and on the use of digital technologies.

Before establishing TEAM, Roger was a destination organisation CEO for 15 years, for the Heart of England Tourist Board and then for the Edinburgh Tourist Board, which he set up and ran for eight years.

Core skills and qualifications

Roger has worked in every aspect of destination management and marketing. His projects for TEAM have included strategic and operational planning, master planning, marketing strategy and operations, visitor information strategy and operations, institutional development and business planning, digital strategy and development feasibility studies.

Roger has a BSc in Geography from the University of Birmingham and a PhD from the University of Strathclyde.  He is a Fellow of the Tourism Society and a Member of the Tourism Management Institute; and formerly was Vice President of the International Federation for Information Technology and Travel & Tourism and Expert Adviser to a Scottish Parliament Tourism Inquiry.


Roger has worked on all aspects of destination management and marketing and has in-depth experience in destination strategy development; the planning, design and implementation of new tourism structures; and the application of digital technologies for all aspects of destination activities.