Rory Holburn

Associate, United Arab Emirates 

Rory HolburnExperience

Rory is a leisure and entertainment consultant to attractions worldwide.  For the past 16 years Rory has produced and directed the last full season End of the Pier Show in the world, now a heritage attraction in its own right, as a part of the regeneration of Cromer Pier in Norfolk, UK. In 2014 Rory developed the world’s first Pier to Beach zipline as a part of a new wave of family adventure attractions under the brand of RockReef, and the regeneration of Bournemouth pier in the UK.  As a consultant Rory advised Warner Bros. on the development of The Making of Harry Potter studio tour. He advices attractions on adventure attraction concepts and operations and is currently engaged in the development of a chain of virtual reality theme parks for the Middle East.

Core skills and qualifications

Rory is a trained actor and theatrical producer. He has applied his skills and training throughout the attractions industry to help businesses to create and develop experiences that delight visitors and create lasting emotional memories. Also skilled in economic modelling for visitor attractions, he adds commercial comprehension to the creative process of delighting audiences and visitors.


Rory describes his specialisation as coming up with daft ideas that make money. He is also an experienced attractions operator and specialises in creating systems and refining practices that ensure the key elements for a successful attraction. With hands-on experience across all elements of attraction operation, and his own business operating retail, food and beverage, ticketing and leading-edge safety-critical technology, Rory offers a broad spectrum insight into  the creative and operational success of attraction development and management.