Simon Bradley

Senior Consultant, USA

Experience

Simon has over 20 years’ experience in the global travel and tourism industry covering a wide range of public and private sector organisations in the UK, USA, Canada, Middle East, Scandinavia and Latin America. He has been working for TEAM as a marketing and branding specialist for the past 5 years. He has undertaken projects in the UAE, Oman, UK, Ireland and Canada.

He has been based in New York for the last ten years, initially as Regional Director, Americas for VisitBritain, followed by VP Marketing for Virgin Atlantic Airways and most recently SVP Marketing Strategy for The Madison Square Garden Company. In addition, Simon was also Regional Director for Europe Nordic at VisitBritain and held a senior leadership role with VisitEngland managing digital, CRM and the Tourist Information network. Simon started his career in the South West of England in destination management with a variety of roles including Director of Operations for South West Tourism.

Core skills and qualifications

Simon is an adjunct Professor of Digital Marketing and CRM at New York University, USA. He has a Chartered Institute of Marketing Diploma from the University of Plymouth, UK; a Postgraduate Diploma in Tourism Management from Manchester Metropolitan University, UK and BA Hons in History from Bristol University, UK.

Specialisms

Marketing strategy, marketing implementation, brand leadership, building customer loyalty and CRM programmes, organisational leadership and change programmes, e-commerce, digital marketing, aviation and hospitality marketing and distribution, entertainment and sports marketing, tourism marketing in the UK, USA, Canada, Scandinavia, Latin America, tourism development, sustainable tourism.