Valentina Salaris

Associate, Italy

Photo of TEAM Associate, Valentina Salaris.


Valentina is a dynamic digital marketing professional, skilled in international marketing and digital PR. With over fifteen years of experience, she holds a master’s degree in Advertising and a master’s degree in Growth Hacking. She is passionate about digital marketing and has extensive expertise across the leisure, travel & tourism sector. She is skilled in B2C and B2B strategy development, content creation and management, social media strategy and cross-channel strategy implementation in the hospitality and tourism industry.
She acquired an excellent understanding of international travel industry trends and challenges while working for Tourism Ireland Italy. During her career with Tourism Ireland, she was involved in the launch and promotion of the successful ‘Ireland’s Ancient East’ and ‘Wild Atlantic Way’ campaigns. She was responsible for the digital and social media communication strategy and implementation across Tourism Ireland (Italy). She worked on many digital co-operative marketing activities with Irish trade industry partners, Irish SMEs, regional DMOs, local businesses, accommodation providers, tourism attractions, OTA and airlines.

Today she is a successful marketing and digital consultant, working with Irish clients looking to increase their digital exposure in Ireland and abroad. She works as digital and social media coordinator with many national and regional festivals such as Savour Kilkenny Food Festival, St. Patrick’s Festivities Kilkenny, and Kilkenny Tradfest.
Since setting up as a consultant she has also collaborated on the coordination of EFSA’s (European Food Safety Authority) digital transformation and collaborated with Enterprise Ireland (Italy) on its first Med-Tech Congress which included an Irish Ministerial Visit in Mirandola, Italy.

Core skills and qualifications

Valentina has a BSc in International Business and Languages and a MSc in Advertising from Technological University Dublin (IRL). She recently graduated with a master’s in Growth Hacking from Talent Garden (Milan, Italy).

She lived and worked in Ireland for many years and since she was young, has travelled the world, studying, and working on short term projects in France and Australia.

  • Valentina is a self-starter and motivated individual, and a strong team player who is capable of working under pressure.
  • She is a skilled communicator who over the years has worked with multiple clients: from corporate, government and regional agencies to small, local businesses.
  • Flexibility and adaptability are at the core of her approach, with in-depth technical experience in managing social media and digital activities, focussing on data analysis, and developing new solutions with existing technology.


Valentina’s key expertise and strengths are digital and international marketing with a focus on online strategy and planning in the hospitality and tourism industry in Ireland and abroad.

Marketing, strategy & planning and digital – Her strong marketing background is enhanced by her knowledge of technical tools such as Google Analytics, WordPress, Creator Studio and Facebook Business Suite, to name a few.

Training – She is also an approved digital marketing lecturer and trainer, with over 300+ hours experience with IFOLD and PROFORM (State Adult Learning Agencies) in Sardinia, Italy. She is frequently invited as a guest lecturer and as a mentor of students of International Travel & Tourism Management at Ulster University Ireland.

Over the years, she has managed to build an extensive network in the travel trade among top DMCs, hotel brands and Tourist Boards in Ireland and Italy.